Skip to main content
bhsearch-casestudy-featured_473x473

Case Study

Beaumont Health

Beaumont Health

Powerful integrations lead to better results: Enqbator creates a new search experience for Beaumont Health

  • Project
  • beaumont.org
  • Technologies
  • Custom Integrations
  • Complete Site Search Analysis
  • Tailored Faceted Search
  • Expertise
  • Integrations
  • Analysis
  • Custom Development and UI/UX Design

The Goal

  1. Declutter and refine the site's search capabilities
  2. Create a more visually appealing and streamlined experience
  3. Organize and better structure search results
  4. Improve user efficiency
  5. Seamlessly integrate major 3rd-party APIs

The Background

Beaumont Health is not only one of Michigan’s top healthcare systems, but it is recognized around the country as a leader for its research and high level of patient care. The teams at Enqbator and Beaumont have been working together since 2017, always finding ways to showcase and enhance Beaumont’s content and overall brand. Enqbator supports Beaumont’s main website, beaumont.org, and several other Beaumont corporate or departmental websites. This partnership has led not only to many hours of combined hard work, but also to many improvements across the websites and underlying infrastructure. Always working as an extension of the Beaumont team, we’ve been able to tackle significant challenges head on and solve them.

The Challenge

Beaumont Health’s main website contains a wealth of useful information. However, it had become a challenge to make sure that all that information was being seen easily by people searching on their website. Bringing all the information together from multiple sources was proving to be a struggle. Basic website search results were not telling the full picture. Limited search results meant patients or visitors to the website weren’t getting all the details they needed, and they couldn’t find the information they were looking for.

Visitors would become frustrated. They were able to get information about Beaumont’s services and locations, but not any physician information. Also, the results would show in a list that was only prioritized by the keywords the visitor entered and the date the content was created. So much more could be brought out and so many more useful tools could be made available to visitors of the site.

The Solution

After several strategy discussions with the Beaumont team on their vision, Enqbator compiled and clarified the requirements, worked with various third-party vendors to assess how to surface content from those sources and delivered the results that Beaumont and Beaumont’s customers were looking for. Enqbator’s thorough knowledge with the Progress Sitefinity CMS helped put in place a new, robust search feature for Beaumont Health. New enhancements included the following:

  • Updated, easy to navigate card-based design layouts.
  • Faceted Search - Search results landing page organized into sections and categories.
  • More content available including related pages, physicians, locations, and news.
  • Results organized in tabs that are now easier to sort and filter.
  • A centralized location for visitors to view search results that includes all relevant content, providing an extremely accurate and concise view.
  • Easier process and tools for users to quickly share information.
  • A new Google-like “Sponsored Content” box to let content creators showcase important messages based on the keywords visitors used for their search.

In addition to making the interface easier to navigate, Enqbator created multiple new ways for Beaumont’s content creators to showcase, track and analyze everything. Using powerful integration and development techniques, the team at Enqbator was able to find a solution that met Beaumont’s search needs. Additional efforts put in place included:

  • Custom integration work using the Kyruus API to show physician data on the search results page and the Physician specific tab of the search results. Prior to this integration, no physician information was available in the search results.
  • The development of a custom tie-in to the site’s Location Module, utilizing Google's API, that surfaced key locations’ information.
  • A program designed to track and analyze keywords so content editors can adjust and create content based on what visitors are searching for.
  • A process where certain fields (e.g., title and description) are weighted differently to give them more importance and priority in search results.
  • A custom program to create a secondary, backup index, so that search results are always available during the search reindexing process.

 

The Result

 

Prior to this upgrade, search results on the site were very limited. After, website visitors are now able to access enhanced results presented in a more visually appealing, easy to navigate format. Search results are now organized in tabs. Results are more easily accessed on all mobile and desktop devices and content creators are able to manage the content more effectively and efficiently. Administrators are also now able to analyze all results and modify existing content or create new content based on data provided.

 

beaumont-screens

Measurable Impact

We received great feedback after the new search launched. Users were able to search for more content while searches now produced increased and more relevant results. Content admins now can analyze all user search terms to help make accurate adjustments and increase user search effectiveness.

0

Additional search results content types

0

Major third-party APIs integrated

0

Results uptime after reindexing process upgrades

Testimonials

What clients are saying.

Organization's logo
"I have enjoyed working in partnership with Enqbator. They have a very knowledgeable staff and consistently deliver top-notch service and professional web-based applications."
David VignaITSB, Third Circuit Court, Michigan
Organization's logo
"
We so enjoy working with the team at Enqbator on website development and other digital projects. Sujal has built a responsive, flexible, and creative group that works seamlessly as an extension of our team. We recommend Enqbator with enthusiasm and without reservation!
"
megan yore
Megan YoreFormer Chief Communications Officer & Director of Marketing, Corewell Health (formerly Spectrum Health Lakeland)
gSight
"...We are so grateful for our partnership with the Enqbator team! They delivered an exceptional website experience survey and online Dashboard..."
Rob Klein
Rob KleinPartner, gSight
Organization's logo
"...The process was painless. Everyone loves the directory, and the journey to get there was so well organized that it barely impacted our workload..."
victoria hughes-reyes
Victoria HughesFormer Manager, Web Services and Operations, Children's National
Organization's logo
"I've worked with Enqbator since 2018. They've helped organize, create, and update our half a dozen websites, including our Intranet. They are professional, organized, and talented. They are easy to work with, respond quickly to our needs, and are willing to go the extra mile to succeed. I would recommend any organization to call Enqbator."
John MayernikProject Manager / Supervisor / Scrum Master, Corewell Health
Organization's logo
"As a strategist and consultant, I've worked with many vendors over the years. Enqbator is simply the best. From account management to the brilliant work by the owner, Sujal, they provide beyond 5-star web and marketing services. Innovative and forward thinking, they are ready and most willing to partner with us to implement new initiatives. Our work has won numerous national and state awards, so I'm so happy to partner with them on any projects. I highly recommend Enqbator and their experts who provide a range of services."
donna hill
Donna HillSr. Strategic Marketing Manager, University of Arkansas for Medical Sciences (UAMS)
Organization's logo
"I have worked with Enqbator for the past two years and their expertise is paramount for our web projects. They work very well within a collaborative environment and we look forward to continuing our partnership!"
Danielle Soave
Danielle SoaveVP of Digital Marketing, Mortgage Center
Organization's logo
"Enqbator was awarded a contract on a project that was behind schedule at the time. Enqbator exceeded my expectations. They were effective in communicating clearly to multiple stakeholders and they weren't afraid to operate outside of their box to help the overall project be successful."
eric_badgley_headshot
Erik BadgleyE-File Project Manager, Michigan Supreme Court
Organization's logo
"Enqbator was always very flexible and very quick to be able to make changes, based on the fluidity of what we were trying to do."
michael navin
Michael NavinDirector of Docket Management, 36th District Court
Organization's logo
"From Day 1, The Enqbator team seamlessly integrated themselves as an extension of our team. They proactively solve issues, they take the time to understand our long-term plans and their expertise is beyond debate."
Author's photo
Matt MajeskiManaging Director & Chief Marketing/Digital Officer, The Henry Ford, The Henry Ford
Organization's logo
"We have had two corporate members renew based on this digital solution, which is great considering we just launched it today! Thank you! You have made this part of my job 1000% easier!"
monique_reister_thf_100x100
Monique ReisterAccount Executive, Corporate Relations, The Henry Ford
Organization's logo
"Not only does it come with a modern look, but new functionality that makes navigating the website much easier."
stacy bogard
Stacy BogardAssistant Director of Communications and Public Relations, Michigan Association of School Boards (MASB)
Arvon CIN
"Now, when medical directors are going to an office they no longer have to worry about bringing documents, they just log in. It has helped physicians immensely to view all of their reports directly from a mobile app instead of relying on an outdated system."
steve_maney_beaumont-aco_linkedin-100x100
Steven ManeyDirector, Clinical Analytics and Decision Support, Arvon CIN (formerly Beaumont ACO)
Organization's logo
"Enqbator developed a visually appealing interactive website tailored to our needs. Our digital footprint has been greatly enhanced to benefit families and physicians, and we are delighted with their meticulousness and customer engagement."
melissa thompson
Melissa ThompsonDirector and Clinical Administrator, Wayne Pediatrics
Organization's logo
"Our experience with Enqbator so far has been nothing short of exemplary. Their team has gone above and beyond to ensure our website is not only visually appealing but also easy to navigate, mobile-friendly, and ADA compliant."
Author's photo
Lori HallExecutive Director of College Relations and Marketing, Clackamas Community College
Organization's logo
"...Enqbator has been a great partner, they are always eager to tackle new projects and approach them with technical expertise..."
Matt ElliotHead of Creative & Digital Experience - Creative Director, The Henry Ford
Organization's logo
"...Enqbator is flexible and fast paced. Without a partner who worked in a similar manner, we wouldn't have been able to complete our project as quickly as we did..."
megan yore
Megan YoreChief Communications Officer & Director of Marketing, Corewell Health (formerly Spectrum Health Lakeland)
Organization's logo
"

You helped complete an important project for the organization. The Find a Location and Find a Doctor apps will help thousands of people immediately. Your team is great to work with. See you in our next meeting for another great adventure.

"
Project Manager, Corewell Health
Organization's logo
"...The Enqbator team is always knowledgeable, helpful, and available during all aspects of the project..."
jamal aljami
Jamal AljahmiChief Information Officer, 36th District Court
Organization's logo
"...Their expertise in partnering with our organization has led to innovative and best-in-class solutions to meet UAMS' business..."
donna hill
Donna HillSr. Strategic Marketing Manager, University of Arkansas for Medical Sciences (UAMS)
Organization's logo
"Their attention to detail and ability to quickly ascertain our needs was second to none!... Many thanks to the Enqbator team!"
toni klein
Toni KleinCo-Founder & Chief Marketing Officer, Klein and Partners
Organization's logo
"
..They are always cheerful, positive, open, organized, supportive, and responsive...
"
matthew shine
Matthew ShineSenior Digital Marketing Developer & Creative Strategist, Corewell Health (formerly Spectrum Health Lakeland)
Detroit Medical Center logo
"You were fantastic to do what you did!"
HamidProject Manager, ISD, Rehabilitation Institute of Michigan
Organization's logo
"I've known the Enqbator team for nearly a decade now and I can't say enough good things about the work they have done to help us build our company websites."
kathy-divis
Kathy DivisPresident, Greystone.net
Organization's logo
"Great experience with Enqbator. Work with them on many web projects and nothing but exceptional service."
bob stratton
Bob StrattonLead IT Project Manager, Corewell Health (formerly Beaumont Health)
Washtenaw County
"Very conscientious and focused on the project. Always available to help assist with troubleshooting."
megan ivy
Megan IvyDeputy Trial Court Administrator, Washtenaw Trial Court, Michigan
Organization's logo
"We experienced outstanding commitment from the Enqbator team throughout multiple complex IT projects. They have gone above and beyond in order to identify and troubleshoot issues from project initiation all the way into post-production."
joe quille
Joe QuilleDirector, Guidehouse
Organization's logo
"I highly recommend Enqbator for developing first-class technical solutions. Their vast experience and sincere desire to meet and exceed the needs of the customer is most impressive and evident. They have always been very courteous and responsive."
Dianne GrossBusiness Analyst, ITSB, Third Circuit Court, Michigan
Organization's logo
"Enqbator is a top notch web development partner. They have a "can-do" attitude and excel at finding solutions to some of the most technical challenges. Their expertise of Sitefinity CMS and their excellent customer service make them a pleasure to work with."
lori manos
Lori ManosDirector, Web Marketing, Corewell Health
Organization's logo
"We are working with Enqbator on several projects. They have a very professional and skilled staff. I would highly recommend."
Pooja Budhraja
Pooja BudhrajaDirector of Information Technology, The Henry Ford
Organization's logo
"The Enqbator team has been a joy to work with on our web and mobile app projects. I would highly recommend their services and team. We look forward to continuing and growing our partnership."
filomena napolitano
Filomena NapolitanoHead of Digital Marketing Operations, The Henry Ford
Organization's logo
"I highly recommend Enqbator for any institution looking to revamp their website with an inclusive, innovative, and responsive approach."
Author's photo
Lori HallExecutive Director of College Relations and Marketing, Clackamas Community College
Organization's logo
"Enqbator demonstrates not only technical expertise but also a dedication to making sure the project reflects our community's needs."
Author's photo
Lori HallExecutive Director of College Relations and Marketing, Clackamas Community College
Organization's logo
"From start to finish, Enqbator has consistently exceeded all expectations."
Dr. G. Andrew JamesProfessor, Departments of Psychiatry and Neurology, University of Arkansas for Medical Sciences (UAMS)
Organization's logo
"From the beginning, our project lead sought to understand our needs and our science so that Enqbator could build the best product possible."
Dr. G. Andrew JamesProfessor, Departments of Psychiatry and Neurology, University of Arkansas for Medical Sciences (UAMS)

Beaumont & Enqbator: teaming up again to produce results.

This project was brought to life using technologies designed to deliver optimal performance and user experience while adhering to specific requirements.

Custom Integrations

Custom integration work was done using the Kyruus API to pull in to help show all physician data available and the Google API to connect mapping data. All types of content related to each physician was then made available to the user, including office locations, driving directions, related news, and full profiles.

Easy-to-navigate Results Design Layout

A new, easy to navigate and centralized approach was created. Users now were not only presented every content type related to their search, but it was now presented in the most user-centric methods.

Enhanced Sorting and Filtering Methods

New search results data included things like keyword related news, blogs, patient stories and physician data. With so much important information available, advanced methods to sort and filter search results was also put into place. This improved even more on the new, easy to use search process.

Custom Back-end Tools for Site Search Analysis

Being able to analyze search results based on keyword popularity was important. Enqbator implemented a solution that Beaumont’s content administrators can use to track keywords used for searches, giving them insight to modify existing content, or create new content based on this data.

Arvon CIN
"Now, when medical directors are going to an office they no longer have to worry about bringing documents, they just log in. It has helped physicians immensely to view all of their reports directly from a mobile app instead of relying on an outdated system."
steve_maney_beaumont-aco_linkedin-100x100
Steven ManeyDirector, Clinical Analytics and Decision Support, Arvon CIN (formerly Beaumont ACO)
Organization's logo
"Enqbator developed a visually appealing interactive website tailored to our needs. Our digital footprint has been greatly enhanced to benefit families and physicians, and we are delighted with their meticulousness and customer engagement."
melissa thompson
Melissa ThompsonDirector and Clinical Administrator, Wayne Pediatrics
Organization's logo
"
We so enjoy working with the team at Enqbator on website development and other digital projects. Sujal has built a responsive, flexible, and creative group that works seamlessly as an extension of our team. We recommend Enqbator with enthusiasm and without reservation!
"
megan yore
Megan YoreFormer Chief Communications Officer & Director of Marketing, Corewell Health (formerly Spectrum Health Lakeland)
Organization's logo
"I've worked with Enqbator since 2018. They've helped organize, create, and update our half a dozen websites, including our Intranet. They are professional, organized, and talented. They are easy to work with, respond quickly to our needs, and are willing to go the extra mile to succeed. I would recommend any organization to call Enqbator."
John MayernikProject Manager / Supervisor / Scrum Master, Corewell Health
Organization's logo
"As a strategist and consultant, I've worked with many vendors over the years. Enqbator is simply the best. From account management to the brilliant work by the owner, Sujal, they provide beyond 5-star web and marketing services. Innovative and forward thinking, they are ready and most willing to partner with us to implement new initiatives. Our work has won numerous national and state awards, so I'm so happy to partner with them on any projects. I highly recommend Enqbator and their experts who provide a range of services."
donna hill
Donna HillSr. Strategic Marketing Manager, University of Arkansas for Medical Sciences (UAMS)
Organization's logo
"...The process was painless. Everyone loves the directory, and the journey to get there was so well organized that it barely impacted our workload..."
victoria hughes-reyes
Victoria HughesFormer Manager, Web Services and Operations, Children's National
Enqbator AI Copilot

Let's Dream. Build.Grow.
Bring your digital vision to life.

Ready to bring your vision to life? Connect with our team today to start your project. We're here to turn your ideas into reality.

Contact us!