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Case Study

Wayne Pediatrics

Enqbator uses creative ideas and modern technology to help leading pediatrics clinic better serve its community needs

  • Technologies
  • Custom Alert Widget
  • Enhanced Site Search
  • CMS/Content Analysis
  • Industry
  • Healthcare
  • Expertise
  • Website Design UI/UX
  • Hosting
  • Sitefinity Conent Management

The Goals

  1. Create a new design catering to all ages
  2. Utilize existing content in new ways
  3. Present a visually appealing and brand-reflective experience
  4. Improve existing search capabilities
  5. Use new technology to improve the user experience

The Background

Wayne Pediatrics, a Detroit clinic providing community-based primary and specialty pediatric care, medical education, and training, wanted to give its customer base the most up-to-date, user-friendly, and visually appealing online presence possible. The Wayne Pediatrics clinic is a state-of-the-art facility with best-in-class providers. A new website was needed that accurately and creatively reflected its brand identity. The management team at Wayne Pediatrics understood that a fresh, UX-driven web design would better serve their needs. Enqbator, having produced similar successful projects for many high-profile clients, knew exactly what to do.

The Challenge

As the amount of content, including news and special event announcements, started to grow, the team at Wayne Pediatrics became increasingly aware of the need to easily manage and display that content in a more user friendly and inviting way. From a design standpoint, the team at Wayne Pediatrics desired to improve the look and feel of their site.

They wanted to elevate and strengthen their brand and create a welcoming new appearance for their visitors. Ultimately, Wayne Pediatrics realized the importance of a website redesign that better reflected their purpose and mission, created a more engaging and friendly user experience, and utilized more advanced technical features.

The Solution

Enhanced design features of the new website, intended to better reflect the clinic’s purpose and pediatric mission were put in place and included more colorful, prominent, and engaging graphics and animations. Updates improved the user experience for staff and physicians, making every aspect of the clinic’s online experience easier. The process to manage news and events posts was made more organized and more visually appealing and included new social sharing capabilities not found on the previous website.

In addition to the design elements of the new website, Enqbator worked with the Wayne Pediatrics team to develop and implement an updated content architecture, improve the physician bios, add a comprehensive news and events section, and develop a customizable alert banner that can be added to any page. Enhancements were made to the website’s search capabilities, giving users faster and more accurate search results. The website was also completely moved from the WordPress content management system to the Progress Sitefinity Digital Experience Platform. It was then placed in a scalable and stable hosting environment, improving and enhancing both security and reliability.

 

The Result

 

With the assistance and guidance from the team at Wayne Pediatrics, Enqbator was able to help reach all the project’s goals. The new website design perfectly reflected the mission and purpose of Wayne Pediatrics, making it a friendly and inviting place for users to visit. The new system, which is very user friendly, gives clinic staff and physicians the ability to easily manage content, create new forms, create new and more visually appealing physician and staff bio pages and much more. The custom alert banner gives clinic staff the ability to update important notices or emergency messaging on the website at any time. The stable and secure hosting environment gives peace of mind to both staff and visitors.

 

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Organization's logo
"Enqbator developed a visually appealing interactive website tailored to our needs. Our digital footprint has been greatly enhanced to benefit families and physicians, and we are delighted with their meticulousness and customer engagement."
melissa thompson
Melissa ThompsonDirector and Clinical Administrator, Wayne Pediatrics

A more user-friendly approach makes more users happy.

Technical solutions needed to work perfectly and specifically for the needs of Wayne Pediatrics, and Enqbator was able to find the exact solutions to fit the situation.

Schema

Utilizing schema makes the most of a website’s web content. Over 10 million sites use Schema.org to markup their web pages and email messages. Many applications from Google, Microsoft, Pinterest, Yandex and others already use these vocabularies to power rich, extensible experiences.

Enhanced Site Search

An updated site search brings out the most information and the most detailed results. Users find what they need in a fast but efficient way.

Customizable Alert Banners

Customizable and fast. That is how urgent or essential information needs to be delivered. Alert banners are easy to manage and fully customizable, allowing administrators to push needed messaging to users quickly and on any page of the site.

UX-Based Redesign

Enqbator’s award-winning designs always put the user first. Focusing on the complete user experience at every level is the key to both happy visitors and administrators.

Testimonials

What clients are saying.

Organization's logo
"I have enjoyed working in partnership with Enqbator. They have a very knowledgeable staff and consistently deliver top-notch service and professional web-based applications."
David VignaITSB, Third Circuit Court, Michigan
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"
We so enjoy working with the team at Enqbator on website development and other digital projects. Sujal has built a responsive, flexible, and creative group that works seamlessly as an extension of our team. We recommend Enqbator with enthusiasm and without reservation!
"
megan yore
Megan YoreFormer Chief Communications Officer & Director of Marketing, Corewell Health (formerly Spectrum Health Lakeland)
gSight
"...We are so grateful for our partnership with the Enqbator team! They delivered an exceptional website experience survey and online Dashboard..."
Rob Klein
Rob KleinPartner, gSight
Organization's logo
"...The process was painless. Everyone loves the directory, and the journey to get there was so well organized that it barely impacted our workload..."
victoria hughes-reyes
Victoria HughesFormer Manager, Web Services and Operations, Children's National
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"I've worked with Enqbator since 2018. They've helped organize, create, and update our half a dozen websites, including our Intranet. They are professional, organized, and talented. They are easy to work with, respond quickly to our needs, and are willing to go the extra mile to succeed. I would recommend any organization to call Enqbator."
John MayernikProject Manager / Supervisor / Scrum Master, Corewell Health
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"As a strategist and consultant, I've worked with many vendors over the years. Enqbator is simply the best. From account management to the brilliant work by the owner, Sujal, they provide beyond 5-star web and marketing services. Innovative and forward thinking, they are ready and most willing to partner with us to implement new initiatives. Our work has won numerous national and state awards, so I'm so happy to partner with them on any projects. I highly recommend Enqbator and their experts who provide a range of services."
donna hill
Donna HillSr. Strategic Marketing Manager, University of Arkansas for Medical Sciences (UAMS)
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"I have worked with Enqbator for the past two years and their expertise is paramount for our web projects. They work very well within a collaborative environment and we look forward to continuing our partnership!"
Danielle Soave
Danielle SoaveVP of Digital Marketing, Mortgage Center
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"Enqbator was awarded a contract on a project that was behind schedule at the time. Enqbator exceeded my expectations. They were effective in communicating clearly to multiple stakeholders and they weren't afraid to operate outside of their box to help the overall project be successful."
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Erik BadgleyE-File Project Manager, Michigan Supreme Court
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"Enqbator was always very flexible and very quick to be able to make changes, based on the fluidity of what we were trying to do."
michael navin
Michael NavinDirector of Docket Management, 36th District Court
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"From Day 1, The Enqbator team seamlessly integrated themselves as an extension of our team. They proactively solve issues, they take the time to understand our long-term plans and their expertise is beyond debate."
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Matt MajeskiManaging Director & Chief Marketing/Digital Officer, The Henry Ford, The Henry Ford
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"We have had two corporate members renew based on this digital solution, which is great considering we just launched it today! Thank you! You have made this part of my job 1000% easier!"
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Monique ReisterAccount Executive, Corporate Relations, The Henry Ford
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"Not only does it come with a modern look, but new functionality that makes navigating the website much easier."
stacy bogard
Stacy BogardAssistant Director of Communications and Public Relations, Michigan Association of School Boards (MASB)
Arvon CIN
"Now, when medical directors are going to an office they no longer have to worry about bringing documents, they just log in. It has helped physicians immensely to view all of their reports directly from a mobile app instead of relying on an outdated system."
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Steven ManeyDirector, Clinical Analytics and Decision Support, Arvon CIN (formerly Beaumont ACO)
Organization's logo
"Enqbator developed a visually appealing interactive website tailored to our needs. Our digital footprint has been greatly enhanced to benefit families and physicians, and we are delighted with their meticulousness and customer engagement."
melissa thompson
Melissa ThompsonDirector and Clinical Administrator, Wayne Pediatrics
Organization's logo
"Our experience with Enqbator so far has been nothing short of exemplary. Their team has gone above and beyond to ensure our website is not only visually appealing but also easy to navigate, mobile-friendly, and ADA compliant."
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Lori HallExecutive Director of College Relations and Marketing, Clackamas Community College
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"...Enqbator has been a great partner, they are always eager to tackle new projects and approach them with technical expertise..."
Matt ElliotHead of Creative & Digital Experience - Creative Director, The Henry Ford
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"...Enqbator is flexible and fast paced. Without a partner who worked in a similar manner, we wouldn't have been able to complete our project as quickly as we did..."
megan yore
Megan YoreChief Communications Officer & Director of Marketing, Corewell Health (formerly Spectrum Health Lakeland)
Organization's logo
"

You helped complete an important project for the organization. The Find a Location and Find a Doctor apps will help thousands of people immediately. Your team is great to work with. See you in our next meeting for another great adventure.

"
Project Manager, Corewell Health
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"...The Enqbator team is always knowledgeable, helpful, and available during all aspects of the project..."
jamal aljami
Jamal AljahmiChief Information Officer, 36th District Court
Organization's logo
"...Their expertise in partnering with our organization has led to innovative and best-in-class solutions to meet UAMS' business..."
donna hill
Donna HillSr. Strategic Marketing Manager, University of Arkansas for Medical Sciences (UAMS)
Organization's logo
"Their attention to detail and ability to quickly ascertain our needs was second to none!... Many thanks to the Enqbator team!"
toni klein
Toni KleinCo-Founder & Chief Marketing Officer, Klein and Partners
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"
..They are always cheerful, positive, open, organized, supportive, and responsive...
"
matthew shine
Matthew ShineSenior Digital Marketing Developer & Creative Strategist, Corewell Health (formerly Spectrum Health Lakeland)
Detroit Medical Center logo
"You were fantastic to do what you did!"
HamidProject Manager, ISD, Rehabilitation Institute of Michigan
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"I've known the Enqbator team for nearly a decade now and I can't say enough good things about the work they have done to help us build our company websites."
kathy-divis
Kathy DivisPresident, Greystone.net
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"Great experience with Enqbator. Work with them on many web projects and nothing but exceptional service."
bob stratton
Bob StrattonLead IT Project Manager, Corewell Health (formerly Beaumont Health)
Washtenaw County
"Very conscientious and focused on the project. Always available to help assist with troubleshooting."
megan ivy
Megan IvyDeputy Trial Court Administrator, Washtenaw Trial Court, Michigan
Organization's logo
"We experienced outstanding commitment from the Enqbator team throughout multiple complex IT projects. They have gone above and beyond in order to identify and troubleshoot issues from project initiation all the way into post-production."
joe quille
Joe QuilleDirector, Guidehouse
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"I highly recommend Enqbator for developing first-class technical solutions. Their vast experience and sincere desire to meet and exceed the needs of the customer is most impressive and evident. They have always been very courteous and responsive."
Dianne GrossBusiness Analyst, ITSB, Third Circuit Court, Michigan
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"Enqbator is a top notch web development partner. They have a "can-do" attitude and excel at finding solutions to some of the most technical challenges. Their expertise of Sitefinity CMS and their excellent customer service make them a pleasure to work with."
lori manos
Lori ManosDirector, Web Marketing, Corewell Health
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"We are working with Enqbator on several projects. They have a very professional and skilled staff. I would highly recommend."
Pooja Budhraja
Pooja BudhrajaDirector of Information Technology, The Henry Ford
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"The Enqbator team has been a joy to work with on our web and mobile app projects. I would highly recommend their services and team. We look forward to continuing and growing our partnership."
filomena napolitano
Filomena NapolitanoHead of Digital Marketing Operations, The Henry Ford
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"I highly recommend Enqbator for any institution looking to revamp their website with an inclusive, innovative, and responsive approach."
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Lori HallExecutive Director of College Relations and Marketing, Clackamas Community College
Organization's logo
"Enqbator demonstrates not only technical expertise but also a dedication to making sure the project reflects our community's needs."
Author's photo
Lori HallExecutive Director of College Relations and Marketing, Clackamas Community College
Organization's logo
"From start to finish, Enqbator has consistently exceeded all expectations."
Dr. G. Andrew JamesProfessor, Departments of Psychiatry and Neurology, University of Arkansas for Medical Sciences (UAMS)
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"From the beginning, our project lead sought to understand our needs and our science so that Enqbator could build the best product possible."
Dr. G. Andrew JamesProfessor, Departments of Psychiatry and Neurology, University of Arkansas for Medical Sciences (UAMS)
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