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Case Study

Michigan School Board Association


Enqbator helps Michigan School Board Association launch new website, delivering clearer messaging and better content for its members

  • Technologies
  • Progress Sitefinity DX Platform
  • accessiBe Accessibility Solutions
  • Single Sign-On (SSO) Integration
  • Personalization Workflows
  • Multichannel Content Delivery
  • Custom Web Modules (8 total)
  • Time-saving Integrations (3 total)
  • Site Sync Technology
  • Expertise
  • User Experience (UX) Design
  • User Interface (UI) Design
  • Website Accessibility (WCAG 2.0 Compliance)
  • Responsive Design for Desktop and Mobile
  • Brand Modernization and Messaging Alignment
  • Content Strategy and Organization
  • Streamlined User Journey Design
  • Secure Member Portal Integration
  • Improved Search Functionality

The Goals

  1. Modernize the overall look and feel of the website to reflect MASB's values and professionalism
  2. Ensure consistent branding and clear messaging across all pages
  3. Improve usability and navigation for both desktop and mobile users
  4. Enhance the member experience with secure and streamlined access to portal resources via SSO
  5. Implement a modern content management system (Sitefinity) to allow for easier content updates and management
  6. Increase accessibility to meet WCAG 2.0 compliance standards
  7. Reduce staff workload and troubleshooting time through improved backend tools and workflows
  8. Enable faster, more intuitive access to information without over-reliance on internal search
  9. Integrate personalization and workflow tools to optimize content delivery
  10. Boost engagement and traffic through a more pleasant and user-centered experience

The Background

The Michigan Association of School Boards (MASB) has a strong tradition and commitment to its members and to the students of Michigan. As modern technology grows in its use and importance, the need for an updated and more user-friendly web and mobile experience for the MASB was vitally important. MASB’s message is clear: MASB is here to ensure that there is a well-governed, effective public school for every Michigan student. However, that message was often lost due to an outdated and not so easy-to-use website. MASB was determined to ensure all its members had easy and equal access to all this valuable content.

The Challenge

With so much time put into providing a wealth of resources and programs for its members, the time to focus on a new public-facing website was limited. And this unfortunately had led to an outdated website and outdated branding. The MASB website needed a major overhaul. The design was not current or consistent.

Branding and messaging were not consistent or clear. The outdated design led to a not-so-effective or efficient use of the website’s real estate. All these items needed to be addressed so that MASB leadership could make sure that all its members were getting the information they needed.

The Solution

Utilizing the most modern UX and UI techniques and technologies, the design and development teams at Enqbator worked hand-in-hand with MASB to create a solution that addressed all their challenges. The fresh look and feel was created in a way that simplified the way users found the information they needed across both mobile phones and desktop devices. In addition to the UX and design elements, the website was re-platformed to the modern and industry-leading Progress Sitefinity content management and digital experience system. This upgrade allowed website administrators to create, edit and manage all aspects of the MASB’s website content more easily and more quickly, using technology such as Personalization Workflows.

In addition to the content management improvements, the new MASB website utilized a secure and efficient Single Sign On (SSO) process that coordinates with the MASB’s existing Member Portal. So, not only is the public able to benefit from the front-end usability and design features of the new site, but the members were also provided with a safer, more secure, and streamlined experience. All the new changes and enhancements brought a much-needed focus on the user experience, accessibility, and an overall more pleasant user journey.

The Result

The result for MASB was an updated, simple, clean, and modern website that was WCAG (Web Content Accessibility Guidelines) 2.0 compliant. This resulted in a more visually pleasing and inviting site that drove more traffic and allowed visitors to find information more quickly and easily, without relying completely on a website’s internal search engine. Staff workload and troubleshooting time were greatly reduced. If visitors to the MASB website did need to utilize the search functionality, they were rewarded with an improved and streamlined process that vastly enhanced their experience on the new website.

By the Numbers

MASB an updated, simple, clean, modern, WCAG 2.0 compliant website that drove more traffic and allowed visitors to find information outside of relying on a Search.

0

Custom Web Modules implemented

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Time-saving and detailed Integrations developed

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Satisfaction with MASB partners

Organization's logo
"Not only does it come with a modern look, but new functionality that makes navigating the website much easier."
stacy bogard
Stacy BogardAssistant Director of Communications and Public Relations, Michigan Association of School Boards (MASB)

Enqbator's design & development knowledge brings out the best for MASB

View the MASB website

Technologies & Solutions Implemented

Technical creativity provides innovative solutions. Enqbator works in partnership with you to find the exact solution you'll need.

1

accessiBe Accessibility Solutions

accessiBe's solutions empower businesses of all sizes to take the inclusive approach and comply with ADA & WCAG.

2

Progress Sitefinity DX Platform

Seamless delivery of all necessary content to multiple end points, using Progress Sitefinity.

3

Multichannel Management

Custom, creative, and seamless integrations to bring everything together.

4

Personalization Workflows

Helping content adinistrators work efficiently and effectively.

5

Site Sync

Providing an accurate and fully up-to-date experience.

Testimonials

What clients are saying.

Organization's logo
"I have enjoyed working in partnership with Enqbator. They have a very knowledgeable staff and consistently deliver top-notch service and professional web-based applications."
David VignaITSB, Third Circuit Court, Michigan
Organization's logo
"
We so enjoy working with the team at Enqbator on website development and other digital projects. Sujal has built a responsive, flexible, and creative group that works seamlessly as an extension of our team. We recommend Enqbator with enthusiasm and without reservation!
"
megan yore
Megan YoreFormer Chief Communications Officer & Director of Marketing, Corewell Health (formerly Spectrum Health Lakeland)
gSight
"...We are so grateful for our partnership with the Enqbator team! They delivered an exceptional website experience survey and online Dashboard..."
Rob Klein
Rob KleinPartner, gSight
Organization's logo
"...The process was painless. Everyone loves the directory, and the journey to get there was so well organized that it barely impacted our workload..."
victoria hughes-reyes
Victoria HughesFormer Manager, Web Services and Operations, Children's National
Organization's logo
"I've worked with Enqbator since 2018. They've helped organize, create, and update our half a dozen websites, including our Intranet. They are professional, organized, and talented. They are easy to work with, respond quickly to our needs, and are willing to go the extra mile to succeed. I would recommend any organization to call Enqbator."
John MayernikProject Manager / Supervisor / Scrum Master, Corewell Health
Organization's logo
"As a strategist and consultant, I've worked with many vendors over the years. Enqbator is simply the best. From account management to the brilliant work by the owner, Sujal, they provide beyond 5-star web and marketing services. Innovative and forward thinking, they are ready and most willing to partner with us to implement new initiatives. Our work has won numerous national and state awards, so I'm so happy to partner with them on any projects. I highly recommend Enqbator and their experts who provide a range of services."
donna hill
Donna HillSr. Strategic Marketing Manager, University of Arkansas for Medical Sciences (UAMS)
Organization's logo
"I have worked with Enqbator for the past two years and their expertise is paramount for our web projects. They work very well within a collaborative environment and we look forward to continuing our partnership!"
Danielle Soave
Danielle SoaveVP of Digital Marketing, Mortgage Center
Organization's logo
"Enqbator was awarded a contract on a project that was behind schedule at the time. Enqbator exceeded my expectations. They were effective in communicating clearly to multiple stakeholders and they weren't afraid to operate outside of their box to help the overall project be successful."
eric_badgley_headshot
Erik BadgleyE-File Project Manager, Michigan Supreme Court
Organization's logo
"Enqbator was always very flexible and very quick to be able to make changes, based on the fluidity of what we were trying to do."
michael navin
Michael NavinDirector of Docket Management, 36th District Court
Organization's logo
"From Day 1, The Enqbator team seamlessly integrated themselves as an extension of our team. They proactively solve issues, they take the time to understand our long-term plans and their expertise is beyond debate."
Author's photo
Matt MajeskiManaging Director & Chief Marketing/Digital Officer, The Henry Ford, The Henry Ford
Organization's logo
"We have had two corporate members renew based on this digital solution, which is great considering we just launched it today! Thank you! You have made this part of my job 1000% easier!"
monique_reister_thf_100x100
Monique ReisterAccount Executive, Corporate Relations, The Henry Ford
Organization's logo
"Not only does it come with a modern look, but new functionality that makes navigating the website much easier."
stacy bogard
Stacy BogardAssistant Director of Communications and Public Relations, Michigan Association of School Boards (MASB)
Arvon CIN
"Now, when medical directors are going to an office they no longer have to worry about bringing documents, they just log in. It has helped physicians immensely to view all of their reports directly from a mobile app instead of relying on an outdated system."
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Steven ManeyDirector, Clinical Analytics and Decision Support, Arvon CIN (formerly Beaumont ACO)
Organization's logo
"Enqbator developed a visually appealing interactive website tailored to our needs. Our digital footprint has been greatly enhanced to benefit families and physicians, and we are delighted with their meticulousness and customer engagement."
melissa thompson
Melissa ThompsonDirector and Clinical Administrator, Wayne Pediatrics
Organization's logo
"Our experience with Enqbator so far has been nothing short of exemplary. Their team has gone above and beyond to ensure our website is not only visually appealing but also easy to navigate, mobile-friendly, and ADA compliant."
Author's photo
Lori HallExecutive Director of College Relations and Marketing, Clackamas Community College
Organization's logo
"...Enqbator has been a great partner, they are always eager to tackle new projects and approach them with technical expertise..."
Matt ElliotHead of Creative & Digital Experience - Creative Director, The Henry Ford
Organization's logo
"...Enqbator is flexible and fast paced. Without a partner who worked in a similar manner, we wouldn't have been able to complete our project as quickly as we did..."
megan yore
Megan YoreChief Communications Officer & Director of Marketing, Corewell Health (formerly Spectrum Health Lakeland)
Organization's logo
"

You helped complete an important project for the organization. The Find a Location and Find a Doctor apps will help thousands of people immediately. Your team is great to work with. See you in our next meeting for another great adventure.

"
Project Manager, Corewell Health
Organization's logo
"...The Enqbator team is always knowledgeable, helpful, and available during all aspects of the project..."
jamal aljami
Jamal AljahmiChief Information Officer, 36th District Court
Organization's logo
"...Their expertise in partnering with our organization has led to innovative and best-in-class solutions to meet UAMS' business..."
donna hill
Donna HillSr. Strategic Marketing Manager, University of Arkansas for Medical Sciences (UAMS)
Organization's logo
"Their attention to detail and ability to quickly ascertain our needs was second to none!... Many thanks to the Enqbator team!"
toni klein
Toni KleinCo-Founder & Chief Marketing Officer, Klein and Partners
Organization's logo
"
..They are always cheerful, positive, open, organized, supportive, and responsive...
"
matthew shine
Matthew ShineSenior Digital Marketing Developer & Creative Strategist, Corewell Health (formerly Spectrum Health Lakeland)
Detroit Medical Center logo
"You were fantastic to do what you did!"
HamidProject Manager, ISD, Rehabilitation Institute of Michigan
Organization's logo
"I've known the Enqbator team for nearly a decade now and I can't say enough good things about the work they have done to help us build our company websites."
kathy-divis
Kathy DivisPresident, Greystone.net
Organization's logo
"Great experience with Enqbator. Work with them on many web projects and nothing but exceptional service."
bob stratton
Bob StrattonLead IT Project Manager, Corewell Health (formerly Beaumont Health)
Washtenaw County
"Very conscientious and focused on the project. Always available to help assist with troubleshooting."
megan ivy
Megan IvyDeputy Trial Court Administrator, Washtenaw Trial Court, Michigan
Organization's logo
"We experienced outstanding commitment from the Enqbator team throughout multiple complex IT projects. They have gone above and beyond in order to identify and troubleshoot issues from project initiation all the way into post-production."
joe quille
Joe QuilleDirector, Guidehouse
Organization's logo
"I highly recommend Enqbator for developing first-class technical solutions. Their vast experience and sincere desire to meet and exceed the needs of the customer is most impressive and evident. They have always been very courteous and responsive."
Dianne GrossBusiness Analyst, ITSB, Third Circuit Court, Michigan
Organization's logo
"Enqbator is a top notch web development partner. They have a "can-do" attitude and excel at finding solutions to some of the most technical challenges. Their expertise of Sitefinity CMS and their excellent customer service make them a pleasure to work with."
lori manos
Lori ManosDirector, Web Marketing, Corewell Health
Organization's logo
"We are working with Enqbator on several projects. They have a very professional and skilled staff. I would highly recommend."
Pooja Budhraja
Pooja BudhrajaDirector of Information Technology, The Henry Ford
Organization's logo
"The Enqbator team has been a joy to work with on our web and mobile app projects. I would highly recommend their services and team. We look forward to continuing and growing our partnership."
filomena napolitano
Filomena NapolitanoHead of Digital Marketing Operations, The Henry Ford
Organization's logo
"I highly recommend Enqbator for any institution looking to revamp their website with an inclusive, innovative, and responsive approach."
Author's photo
Lori HallExecutive Director of College Relations and Marketing, Clackamas Community College
Organization's logo
"Enqbator demonstrates not only technical expertise but also a dedication to making sure the project reflects our community's needs."
Author's photo
Lori HallExecutive Director of College Relations and Marketing, Clackamas Community College
Organization's logo
"From start to finish, Enqbator has consistently exceeded all expectations."
Dr. G. Andrew JamesProfessor, Departments of Psychiatry and Neurology, University of Arkansas for Medical Sciences (UAMS)
Organization's logo
"From the beginning, our project lead sought to understand our needs and our science so that Enqbator could build the best product possible."
Dr. G. Andrew JamesProfessor, Departments of Psychiatry and Neurology, University of Arkansas for Medical Sciences (UAMS)
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