The Marketing Question
The whole history of advertising boils down to one question: how can a company successfully sell a product?
The answer might seem simple: with a memorable marketing campaign. Except before you even start on that, you have to answer a couple of other questions. What makes an ad campaign memorable? Who do I want to remember it? How can I persuade my target audience to buy my product?
Good advertising is, of course, a big part of the game. Yet if it's not informed by good demographic research, it won't reach its full audience. Here's what you need to know.
Beat the Competition
You'd better believe other companies are looking at their demographic data, or at least the successful ones are. They're breaking down this information and using their raw data to build strong campaigns. If you want to stay competitive, if you want to keep one step ahead, it's important to do the same.